4DX Expands ‘Wicker’ to One-Week Run Thanks to Social Media-Driven Demand
There’s a lot of people out there that want to feel Olivia Colman’s bed break 4DX, the motion-seat premium format usually associated with blockbusters like “Twisters” and “F1,” is about to take a very kinky turn. After selling out its one-day-only screening of Black Bear’s fantasy romance “Wicker,” parent company CJ 4DPLEX has announced that screen times will be added at 4DX locations nationwide through the coming week. Insiders at Black Bear and CJ told TheWrap that the initial one-day engagement was conceived after romance fans caught a glimpse of the trailer showing Olivia Colman as an outcast fisherwoman who calls upon the one member of her village who has not shunned her, a basket weaver (Peter Dinklage), to make her a husband out of willow. With a steamy, bed-breaking sex scene becoming its buzziest moment coming out of its Sundance premiere, “Wicker” got the attention of online…
